Advancing Sustainability, Empowering Communities

Imdaad is deeply committed to giving back to society through a robust Corporate Social Responsibility (CSR) programme built on four strategic pillars:
Environmental Sustainability, Community Care, Education, and Employee Engagement.

With over 50 initiatives delivered annually, CSR is embedded in the operational fabric of the company—integrated into every department’s key performance indicators (KPIs) and aligned with national sustainability goals.

🌿 Environmental Sustainability

Imdaad actively champions environmental responsibility through a wide range of green initiatives, including:

• Envirocare Month
• Participation in DEWA’s Earth Hour
• Large-scale recycling and cleanup drives, including beach cleanups and the global Clean Up the World campaign
• E-waste collection events across schools, residential communities, and client sites
• A 30-day Recycling Awareness Challenge targeting schools and organisations

In addition, guided tours at the Farz Material Recovery Facility (MRF) offer students and community members firsthand insight into sustainable waste management practices and circular economy solutions.

📚 Be’ati Educational Programme

“بيئتي” – My Environment

At the heart of our educational outreach is Be’ati, Imdaad’s flagship environmental awareness programme. Targeting students in Grades 1 to 4, Be’ati (Arabic for “My Environment”) delivers engaging and interactive sessions focused on the importance of waste segregation at the source.

Accompanied by our friendly mascot Khadour, the programme empowers children to become active stewards of the environment—nurturing a generation committed to sustainability and climate action.

❤️ Community Care

As part of our commitment to supporting vulnerable and underserved communities, Imdaad implements a wide range of impactful initiatives:

• Food distribution campaigns during Ramadan
• Clothing donations to low-income families
• Visits and support for orphans, the elderly, and people of determination
• Tree planting campaigns and hat distribution for outdoor workers
• Partnerships with AWQAF to support mosque construction projects internationally

We also provide pro bono FM services to community-focused organisations, including:

• The Rashid Centre for People of Determination
• The UAE Down Syndrome Association
• Local cancer support centres

👥 Employee Engagement

CSR at Imdaad is not the responsibility of one team—it’s a company-wide movement. Every employee is encouraged to participate in CSR activities, which are reflected in departmental KPIs. This approach creates a culture of shared responsibility, purpose, and community engagement across the organization.

From volunteering and awareness campaigns to sustainability workshops and donation drives, our people are at the heart of our CSR success.

🌍 Our Impact and Commitment

By aligning our CSR strategy with environmental stewardship and community development, Imdaad not only contributes to the UAE Vision 2021 and Net Zero 2050 goals, but also builds a stronger, more inclusive society.

This creates a more resilient, socially responsible organization—well-positioned for long-term growth, impact, and leadership in sustainable facilities management.