case-study

Be’ati Program

Program covered 9 schools

Be’ati is an environmental education program, in collaboration with KHDA, designed for school children, and aimed at increasing awareness about waste, waste-management, sustainability and recycling, combined with efforts to preserve our planet, protect the environment and how all these initiatives positively impact the quality of life in present and future.

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A mascot named Khadour was created in order to create a sense of familiarity and associations for those concepts in the minds of those children.